Gemma A. Williams
Gemma Williams is a contributing writer at The Business of Fashion. She is a writer and curator with an expertise in China's luxury and fashion markets who is based in London. Williams has written for Vogue Business, South China Morning Post, and Jing Daily, where she was the editorial director. She is the founder of Fashion Narratives, a boutique fashion consultancy. Williams has a master's degree from the London College of Fashion in Fashion Curation.
The Chinese Photographers Global Brands Are Banking On
Once known primarily for local assignments, Chinese fashion photographers like Julian Song and Annie Lai are now landing global campaigns for brands from Hermès to Gucci on the strength of their artistry and broader appeal.
The Chinese Photographers Global Brands Are Banking On
Once known primarily for local assignments, Chinese fashion photographers like Julian Song and Annie Lai are now landing global campaigns for brands from Hermès to Gucci on the strength of their artistry and broader appeal.
The Retail Hotspots for Chinese New Year Tourists
Brands can expect an influx of Chinese travellers to Bangkok, Seoul and Kuala Lumpur during the Spring Festival travel surge, as well as heavier traffic at gateway airports serving domestic holiday destinations in Hainan, Hebei and Shaanxi.
The Retail Hotspots for Chinese New Year Tourists
Brands can expect an influx of Chinese travellers to Bangkok, Seoul and Kuala Lumpur during the Spring Festival travel surge, as well as heavier traffic at gateway airports serving domestic holiday destinations in Hainan, Hebei and Shaanxi.
Top Designers Shed Secrecy Around Work for Chinese Brands
The growing power, prestige and global ambition of Chinese brands has ended the era of discretion for fashion heavyweights, with figures such as ex-LVMH designers Kim Jones and Kris Van Assche now publicly promoting their roles at Bosideng and Anta respectively.
Top Designers Shed Secrecy Around Work for Chinese Brands
The growing power, prestige and global ambition of Chinese brands has ended the era of discretion for fashion heavyweights, with figures such as ex-LVMH designers Kim Jones and Kris Van Assche now publicly promoting their roles at Bosideng and Anta respectively.
Luxury’s High-Stakes Gamble on China’s Mini-Dramas
Brands like Loewe are betting on the craze for bite-sized soap operas, testing how far they can stretch mass-market entertainment without undermining their prestige positioning.
Luxury’s High-Stakes Gamble on China’s Mini-Dramas
Brands like Loewe are betting on the craze for bite-sized soap operas, testing how far they can stretch mass-market entertainment without undermining their prestige positioning.
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China’s Luxury Resellers Get Physical
The resale market is expanding from apps to buzzy offline markets as taboos around secondhand fashion fade, interest in sustainability grows and the slowing economy pushes more Chinese consumers into bargain-hunting mode.
China’s Luxury Resellers Get Physical
The resale market is expanding from apps to buzzy offline markets as taboos around secondhand fashion fade, interest in sustainability grows and the slowing economy pushes more Chinese consumers into bargain-hunting mode.
The Most Audacious Fashion Collabs in China
From Bottega Veneta’s poetry pact to Rui Zhou’s sex toy tie-up, marketing partnerships are becoming increasingly bold and imaginative as brands try to reignite demand in the cooling China market.
The Most Audacious Fashion Collabs in China
From Bottega Veneta’s poetry pact to Rui Zhou’s sex toy tie-up, marketing partnerships are becoming increasingly bold and imaginative as brands try to reignite demand in the cooling China market.
Luxury’s China Priorities in the Year of the Snake
Even brands that had successful campaigns in the run-up to Chinese New Year will have to work hard to make gains in the China market where luxury sales are expected to flatline this year.
Luxury’s China Priorities in the Year of the Snake
Even brands that had successful campaigns in the run-up to Chinese New Year will have to work hard to make gains in the China market where luxury sales are expected to flatline this year.
How Chinese Designers Are Building Global Businesses
A new generation of Chinese fashion designers are extending their international footprints beyond western markets, tapping sourcing hubs in India and Turkey and retailers from Dubai to Mexico.
How Chinese Designers Are Building Global Businesses
A new generation of Chinese fashion designers are extending their international footprints beyond western markets, tapping sourcing hubs in India and Turkey and retailers from Dubai to Mexico.
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How China’s Fashion Industry Is Leveraging the Olympics
From sportswear giants Anta and Peak to cosmetic brands Maogeping and Chando, Chinese companies placed their marketing bets on team uniforms, athlete endorsements and themed products.
How China’s Fashion Industry Is Leveraging the Olympics
From sportswear giants Anta and Peak to cosmetic brands Maogeping and Chando, Chinese companies placed their marketing bets on team uniforms, athlete endorsements and themed products.
Why Luxury Brands Are Investing in China’s Art Scene
Chanel, Prada, Hermès, Loewe and Louis Vuitton have been collaborating with museums, artists and art fairs in China to generate marketing buzz and expand their client base amid a slowdown in the key luxury market.
Why Luxury Brands Are Investing in China’s Art Scene
Chanel, Prada, Hermès, Loewe and Louis Vuitton have been collaborating with museums, artists and art fairs in China to generate marketing buzz and expand their client base amid a slowdown in the key luxury market.
Why Fashion Magazines Keep Launching Hong Kong Editions
Elle and Harper’s Bazaar have long published local editions that are distinct from their mainland China titles. Now more magazines, from Vogue Man to L’Officiel, are following suit as the city’s luxury market shows signs of bouncing back.
Why Fashion Magazines Keep Launching Hong Kong Editions
Elle and Harper’s Bazaar have long published local editions that are distinct from their mainland China titles. Now more magazines, from Vogue Man to L’Officiel, are following suit as the city’s luxury market shows signs of bouncing back.
Can H&M and Zara Compete with Chinese Rivals?
With consumers tightening their belts in China, the battle between global fast fashion brands and local high street giants has intensified.
Can H&M and Zara Compete with Chinese Rivals?
With consumers tightening their belts in China, the battle between global fast fashion brands and local high street giants has intensified.