Ezreen Benissan
Ezreen Benissan is a contributing writer at The Business of Fashion. Based in London, Benissan writes about Africa's fashion and beauty industry. Having worked at Vogue Business, Black Ballad, and The Guardian, Benissan has a widespread knowledge of the African beauty and fashion market. She holds a bachelor's degree in Publishing from Oxford Brookes, and a master's degree in Journalism from City St George's Univerisity London.
The Struggle to Save Africa’s Shea Butter Industry
African nations are phasing bans of shea nut exports in a bid to bolster domestic industry. In the short-term, local collectors are feeling the pinch.
The Struggle to Save Africa’s Shea Butter Industry
African nations are phasing bans of shea nut exports in a bid to bolster domestic industry. In the short-term, local collectors are feeling the pinch.
Indie Perfume Brand Maison Crivelli Expands Africa Presence
The fine French perfume house, known for its premium scents including Hibiscus Mahajád and Tuberose Astrale, is targeting dynamic countries like Nigeria and Ghana.
Indie Perfume Brand Maison Crivelli Expands Africa Presence
The fine French perfume house, known for its premium scents including Hibiscus Mahajád and Tuberose Astrale, is targeting dynamic countries like Nigeria and Ghana.
Why Beauty Brands Are Rushing to West Africa in December
A surge in diaspora tourism to Ghana and Nigeria during the festive ‘Detty December’ season has become a bankable opportunity for brands eager to push into a new market — and shopping holiday.
Why Beauty Brands Are Rushing to West Africa in December
A surge in diaspora tourism to Ghana and Nigeria during the festive ‘Detty December’ season has become a bankable opportunity for brands eager to push into a new market — and shopping holiday.
The Bank Investing Millions in Africa’s Fashion Industry
Cairo-based Afreximbank is funding projects across the continent, from textile and garment manufacturing facilities in Benin and Nigeria to export programmes for designer brands from Kenya, Ghana and beyond.
The Bank Investing Millions in Africa’s Fashion Industry
Cairo-based Afreximbank is funding projects across the continent, from textile and garment manufacturing facilities in Benin and Nigeria to export programmes for designer brands from Kenya, Ghana and beyond.
ADVERTISEMENT
The Case for Lab-Grown Hair Extensions
Following a flurry of headlines alleging that synthetic hair extensions contain harmful chemicals, British company Ruka is launching a lab-made option using a complex formulation process, which it says is a safer alternative. Marketing and scaling its business could be just as complex.
The Case for Lab-Grown Hair Extensions
Following a flurry of headlines alleging that synthetic hair extensions contain harmful chemicals, British company Ruka is launching a lab-made option using a complex formulation process, which it says is a safer alternative. Marketing and scaling its business could be just as complex.
African Beauty Brands Head to the Lab
The African beauty market is dominated by natural and botanical brands, but a new crop of emerging indies are hoping to bring science-backed rigour to the continent and engage a new generation of shoppers.
African Beauty Brands Head to the Lab
The African beauty market is dominated by natural and botanical brands, but a new crop of emerging indies are hoping to bring science-backed rigour to the continent and engage a new generation of shoppers.
Why Beauty Masterclasses Are Big Business in Africa
These immersive events have become an important tool for educating, engaging and selling products directly to beauty consumers across the continent, offering a way for global brands to connect more directly and with more authority.
Why Beauty Masterclasses Are Big Business in Africa
These immersive events have become an important tool for educating, engaging and selling products directly to beauty consumers across the continent, offering a way for global brands to connect more directly and with more authority.
Why Hair Tools Still Haven’t Won Over Textured Hair Consumers
Hair tools have been thrust into the spotlight as brands try to create inclusive marketing campaigns that speak to the curly, coily and tight-textured consumers. But many are still falling short.
Why Hair Tools Still Haven’t Won Over Textured Hair Consumers
Hair tools have been thrust into the spotlight as brands try to create inclusive marketing campaigns that speak to the curly, coily and tight-textured consumers. But many are still falling short.
ADVERTISEMENT
How to Get Beauty PR Right in Africa
Global lines like MAC Cosmetics and Tom Ford have spent the past decade laying the groundwork and solidifying their distribution channels. Now, they’re attempting to create marketing activations to drive sales and boost brand awareness across the region — but cultural nuances mean a more specialised approach is needed.
How to Get Beauty PR Right in Africa
Global lines like MAC Cosmetics and Tom Ford have spent the past decade laying the groundwork and solidifying their distribution channels. Now, they’re attempting to create marketing activations to drive sales and boost brand awareness across the region — but cultural nuances mean a more specialised approach is needed.
The Retailers Unlocking Africa’s Luxury Market
Global brands have traditionally prioritised multi-brand stores in South Africa, Nigeria and Morocco to gain a foothold on the continent. Now, some are looking further afield to boutiques in Kenya, Angola and Egypt.
The Retailers Unlocking Africa’s Luxury Market
Global brands have traditionally prioritised multi-brand stores in South Africa, Nigeria and Morocco to gain a foothold on the continent. Now, some are looking further afield to boutiques in Kenya, Angola and Egypt.
The Indie Beauty Brands Transforming Africa’s Hair Care Market
A crop of upstart brands are betting on Africa for their next global expansion, ready to benefit from the continent’s growing middle class. To kick-start Africa’s premium hair care market, they’ll need to carefully consider marketing and retailer strategy, as well create a new value proposition.
The Indie Beauty Brands Transforming Africa’s Hair Care Market
A crop of upstart brands are betting on Africa for their next global expansion, ready to benefit from the continent’s growing middle class. To kick-start Africa’s premium hair care market, they’ll need to carefully consider marketing and retailer strategy, as well create a new value proposition.
The Founders Pushing African Fragrance Into the Mainstream
Across the continent, a handful of nascent brands are attempting to kickstart the continent’s own niche perfume moment. Success will take mastery of retail, e-commerce and branding across borders.
The Founders Pushing African Fragrance Into the Mainstream
Across the continent, a handful of nascent brands are attempting to kickstart the continent’s own niche perfume moment. Success will take mastery of retail, e-commerce and branding across borders.