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The Business of Fashion

Daniel-Yaw Miller

Daniel-Yaw Miller is a contributing writer at The Business of Fashion. Miller is a New York based journalist, editor and advisor who specialises in sports, fashion and business. Daniel-Yaw Miller was a reporter at BoF for over 3 years, where he founded the publication’s first sports-focused vertical. Miller is the author of substack SportsVerse, where he continues to explore the intersection of sports, fashion and culture. His writing can also be found in titles such as the Financial Times, CNN and Highsnobiety.

Sports

Opinion: Star Athletes, Not Brands, Now Call the Shots

Kylian Mbappé had it all at Nike. But in a new world order where superstar athletes wield more cultural influence than brands, that simply wasn’t enough to retain him, writes Daniel-Yaw Miller.

Sports

Opinion: Luxury Brands Have Tennis Fever

High-end labels are piling into tennis, but the women’s tour remains an untapped opportunity, writes Daniel-Yaw Miller.

Sports

How Soccer Conquered the US Sneaker Market

Football boots, also known as soccer cleats, are becoming unlikely fashion statements in the US, a market dominated by basketball sneakers for decades.

Sports

New Balance’s $10 Billion Plan

As the brand races to hit eleven-digit annual sales, CEO Joe Preston opens up for The State of Fashion 2025 about what New Balance is doing that its rivals aren't, the company's unique approach to brand and athlete partnerships and how it plans to stay ahead in the innovation battle.

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Sports

Indie Fragrance Brands’ Big Athlete Opportunity

Athletes are increasingly getting into fine fragrances, but so far indie fragrance brands haven't returned the favour. That may change as they realise sports stars offer access to a burgeoning new consumer market for scents: young men.

Retail

Represent Sells Minority Stake to Private-Equity Firm True

The investment comes off the back of soaring sales for the British menswear brand, which opened its first flagship stores in Los Angeles and Manchester this year and expects to hit annual sales of £100 million by the end of 2024.

Sports

Has Fashion’s Convergence With Sports Gone Too Far?

The deluge of sports-inspired product releases and collaborations between brands and sports teams or athletes has saturated the market and started to spur a backlash. But insiders say there is still room for tie-ups which go beyond simple logo swaps or licensing deals.

Retail

StockX CEO Scott Cutler to Step Down

He’ll be replaced in January by co-founder, president and current COO Greg Schwartz, BoF has learned. The leadership change occurs amid turbulent market conditions in sneaker resale.

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Luxury

LVMH Acquires Minority Stake in Our Legacy

The luxury conglomerate is investing in the cult Swedish menswear label through its venture capital arm, The Business of Fashion can exclusively reveal. Our Legacy has built a €40 million business, multiplying its sales five-fold in recent years.

Sports

Why Some Sports Win Big in Fashion — and Others Don’t | The Debrief

Senior correspondent Sheena Butler-Young and executive editor Brian Baskin are joined by BoF sports correspondent Daniel-Yaw Miller to examine how luxury brands are tapping into the world of sports, from football and Formula 1 to women’s basketball.

Sports

How Marathons Became Fashion Shows

This year’s New York City Marathon will witness an unprecedented slew of fashion-related activations like branded run clubs, sneaker drops and even a beauty sponsorship as the industry goes all in on running culture.

Sports

KidSuper’s Colm Dillane Teams Up With the NBA’s Brooklyn Nets

The collaboration marks the first collection from the Nets’ new in-house label, Bero. For Dillane, a New York native, it needed to be more than another superficial logo swap.