Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Bits & Bytes | Snapchat Spectacles, LVMH's Digital Drive

This week, Snapchat launches its first wearable, while LVMH's digital revolution has been slow to start.
Snapchat Spectacles | Source: Spectacles.com
By
  • Helena Pike
PREFER BoF ON GOOGLE

"Snapchat's New Glasses Are As Silly As Snapchat (And That's Why They'll Be A Hit)" (Fast Company)
"The glasses film 115-degrees wide to mimic human perception, and record a round image that creates videos outside the bounds of standard rectangular cropping."

"LVMH's Digital Drive Takes Time Despite Apple Hire" (Reuters)
"Almost a year after LVMH appointed former Apple Music executive, Ian Rogers, his impact on the world's biggest luxury goods group has yet to become visible."

"Messaging Apps Are Changing How Companies Talk with Customers" (Harvard Business Review)
"Welcome to the era of 'conversational commerce,' the term for online business that's powered by natural language technologies."

"An Algorithm That Mixes Your Perfect Make-Up: How Technology Is Changing the Beauty World" (The Telegraph)
"You might assume there is little connection between the techies beavering away in California's Silicon Valley and your daily beauty regime. But you'd be wrong."

"Nielsen Says Mainstream Consumers Really Are Interested in Virtual Reality" (Ad Week)
"A Nielsen survey of 8,000 consumers found that many might actually be more ready for VR than some might have guessed."

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

Loading recommended reads…

Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Can Jonathan Saunders Spark a Kate Spade Revival?

Saunders, the brand’s first creative director in five years and a skilled colourist, promises to give Kate Spade the clarity it has long lacked. Now, Tapestry must apply the same long-term brand-building discipline that fueled Coach’s success.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The State of Fashion - Face to Face with Luxury Clients - Discover what luxury clients want today