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Bits & Bytes | Echo Look Partners With Vogue and GQ, Can an App Launch Fashion's #MeToo?

This week, Amazon's Echo Look will partner with Condé Nast publications to give out fashion advice, while Humans of Fashion will launch an app to provide the industry with a support network.
Amazon Echo Look | Source: Courtesy
By
  • Victoria Berezhna
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Echo Look to Dole out Fashion Advice from Vogue and GQ (TechCrunch)
"Condé Nast's Vogue and GQ are now working with Amazon to insert fashion recommendations into the companion app for Echo Look users, some of which will be shoppable. This is the first time that Amazon's Echo Look has partnered with publications to add content to the Echo Look's app."

Can an App Launch the Fashion World's #Metoo Reckoning? (Vanity Fair)
"Humans of Fashion aims to connect people who have suffered abuse or mistreatment with support networks. The next step will include a free app where self-described members of the fashion industry can sign up and access any service through their cell phone. The main goal is to connect fashion workers with the resources they need to stay safe in the industry."

Here's Why Amazon Wants to Start Its Own Delivery Service (Fortune)
"The company is preparing a delivery service for businesses, which would compete directly with UPS, FedEx and (less directly) with the US Postal Service. 'Shipping with Amazon,' as the service is called, will pick up packages from businesses, initially the company's third party sellers, and deliver them to customers."

Badgley Mischka Debuts Interactive Runway App for New York Fashion Week (Retail Dive)
"The Badgley Mischka Runway app provides exclusive details about the clothing items and models. Show attendees can respond to the outfits on the runway with 'like' and 'love' buttons in the app, providing real-time data that the brand can use for future design and production decisions."

How 3D Technology Is Taking E-Tailing Into the Future (TechWire)
"Last week, Style.me debuted the 'revolutionary 3D patented fashion technology' at the New York Fashion Week. Style.me allows users to try on clothing anywhere, anytime. It gives them the ability to create new looks and share them on social media."

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