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China’s Livestream ‘Lipstick King’ Confronts AI Disruption
For nearly a decade, Li Jiaqi has been the face of China’s livestream shopping industry, famed for selling billion dollars worth of beauty products. Despite slowing growth and artificial intelligence reshaping the sector, he bets live selling will still depend on people like him.
H&M Profit Rises on Tariff Refunds as Sales Remain Sluggish
US tariff refunds drove an increase operating profit, even as the fast-fashion retailer has struggled to deliver consistent sales growth.
Fashion’s Latest Obsession: The Grocery Store
Gourmet grocers have become an unlikely marketing partner for fashion and beauty brands looking to deliver novelty and experience in a crowded marketing landscape. BoF marketing correspondent Haley Crawford joins Sheena Butler-Young to unpack what’s driving the trend — and where it risks becoming just another photo op.
Why Fashion Is Betting on High-End Groceries
$50 bone broth and $20 smoothies have made the likes of Erewhon and Happier Grocery status symbols and buzzy marketing channels for fashion and beauty brands aiming to engage affluent shoppers on their local turf.
